About the Season

Hag Al Leila, Ramadan and Eid are three interconnected occasions that define the cultural and spiritual rhythm of life in the UAE and the wider Islamic world, each carrying its own unique practices, rituals and significance.

These occasions serve as markers of connection, gratitude and transformation, fostering relationships between individuals, families and the community while reaffirming spiritual and social values. The spirit of 'Wulfa' is deeply tied to these occasions where the values of bonds, blessing and reflection come to life.

The Spirit of Wulfa

The Spirit of the Season offers a foundation for bringing the festive experience to life, emotionally, visually and experientially. Through two connected elements – experience principles and visual inspiration – it provides clear, cohesive guidance for expressing the season across every touchpoint. From the feel of a gathering to the glow of a lantern-lit street, it captures the essence of the season in all its depth and beauty.